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- Global Marketing Management, Seventh Edition, Southeast Asian Edition
- Global Marketing, Sixth Ediiton
- Global Marketing, Fifth Edition
- Marketing Plans that Work
- Offensive Marketing: Creating Unique Value & Competitive Advantage in a Digital Era
- Global Marketing Management
- Global Marketing Management - A European Perspective
- Works in Progress
- Keegan & Company Press
Details about some of Dr. Keegan's recent publications appear below. A full chronological list of all of Dr. Keegan’s publications is available is available here (pdf).
Global Marketing Management, Seventh Edition, Southeast Asian Edition
Global Marketing Management, now in its seventh edition, recently has been released in a Southeast Asian edition. The textbook is geared toward students studying global marketing management at universities in India, Pakistan, Bangladesh, and other countries in Southeast Asia.
Dr. Keegan welcomed the contributions of a new co-author, Naval K. Bhargava, for this edition. Dr. Bhargava is a marketing professor and Dean of International Relations at Shanti Business School, a leading business management school in Ahmedabad, Gujarat, India.
Global Marketing, Sixth Edition
Dr. Keegan is proud to announce the publication of the Sixth Edition of Global Marketing. A comprehensive text for undergraduate and graduate global marketing courses, Global Marketing, 6th Ed. provides in-depth analysis of the excitement, challenges, and controversies of global marketing.
Global Marketing, 6th Ed. strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4 P's to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis. It features new and revised case studies that were written to encourage student interest and learning, stimulate class discussion, and enhance the classroom experience for students and instructors. It also includes expanded coverage on emerging markets, including Mexico, Indonesia, Nigeria, Turkey, and other developing nations. Finally, Global Marketing 6th Ed. also provides coverage of social media and Web 2.0 and the impact of these emerging technologies on global marketing activities.
Global Marketing, Fifth Edition
From the Back Cover: Following the tradition of Keegan’s acclaimed Global Marketing Management, this full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. Coverage features an enhanced presentation of global trade; expanded and improved social/cultural coverage; the most recent research; the impact of Information Technology; an expanded section on global retailing; finance coverage in a valuable chapter appendix; a consolidated treatment of market entry strategies; specialized discussions of global communication decisions; quotes from today’s professionals; enhanced Internet integration throughout the book; concise, issue-oriented and timely cases; and a vivid, full-color design. For those interested in international marketing and the global business environment.
This book is published internationally and is also available in many different languages.
Global Marketing Edition: Fourth
Authors: Warren J. Keegan
Mark C. Green
Publisher: Prentice Hall, Inc.,
Englewood Cliffs, New Jersey
Year: December 2004
Pages: 665
ISBN: 0131469193
Marketing Plans that Work: Targeting Growth & Profitability, 2nd edition
The key to success in marketing and business is to recognize that the essence of marketing and strategy is focus. Marketing Plans That Work helps you identify and target markets where you can create a unique value for your customers and a sustainable competitive advantage for your company. Marketing Plans That Work is a step-by-step guide to the preparation of a marketing plan. The approach taken by the authors is practical, comprehensive, strategic, and global. It guides the reader through the difficult process of marketing planning with an easy-to-follow outline.
Marketing Plans That Work Edition: Second
Authors:
The following review appeared in the May 2002 issue of CHOICE (Current Reviews for Academic Libraries):
“Addressing the practices of marketing with clarity and insight, this book is one of the best on the topic to come along for some time. The authors provide the novice with a clear overview of what marketing is all about and how vital marketing is to a company’s welfare.”
“While the book briefly covers the basics of marketing (e.g. marketing concept and marketing mix), it also deals with more advanced considerations that challenge businesses daily. As the title suggests, this volume takes the reader through the process of market planning.”
“Each of the 14 chapters concentrates on the steps for developing a comprehensive marketing plan, beginning with a careful explanation of how the marketing process impacts business and proceeding to implementation of the plan itself…”
Warren J. Keegan
Malcolm H.B. McDonald
Publisher: Butterworth-Heinemann, Boston
Year: November 2002
Pages: 288
ISBN: 0-7506-7307-9
Offensive Marketing: Creating Unique Value & Competitive Advantage in a Digital Era
From the Back Cover: Offensive Marketing places marketing in the context of tomorrow, where attitudes and emotional intelligence are as important as IQ; where consumers demand honesty and transparency, where customer trust in a low, yet access to hard information through the internet is at an all-time high, where consumer power is growing by leaps and bounds and satisfying them is the key success factor for every company; where price increases have been earned; and where the attitudes and values of companies are continually under the microscope.
Offensive Marketing Edition: First
Authors: Warren J. Keegan, Hugh Davidson, Elise Arno Brill
Publisher: Publisher Elsevier Butterworth-Heinemann
Year: 2004
Pages: 414
ISBN: 0-7506-7459-8
Global Marketing Management
The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Seventh Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries. It updates all material and includes a chapter on e-marketing.
From the Back Cover: Key Benefit: This is a leading graduate-level case book in international marketing, as well as a popular reference book for practitioners. Key Topics: This Seventh Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries. Market: For anyone interested in international and global marketing.
This book is published internationally and is also available in many different languages.
Global Marketing Management Edition: Seventh
Authors: Warren J. Keegan
Publisher: Prentice Hall, Inc., Englewood Cliffs, New Jersey
Year: 2001
Pages: 632
ISBN: 0130332712
Global Marketing Management: A European Perspective
Global Marketing Management: A European Perspective First Edition:
Authors: Warren J. Keegan, Bodo B. Schlegelmilch
Publisher: Pearson Education Limited , Harlow England
Year: 2001
Pages: 610
ISBN:0-13-841826-8
Works in Progress
The following publications are in development:
- Global Marketing Management, Eighth Edition
- Strategic Marketing for the 21st Century
- Globalization: Boon or Bane for High Income Countries
Keegan & Company Press
Keegan & Company Press has been publishing marketing, economic, and academic studies, tools, and guides for over 20 years. Reflecting the dedicated work of the whole organization, we offer these works to you as learning tools in your pursuit to grow your organization’s understanding of these issues.
Keegan International Development Indicator
The Keegan International Development Indicator (KIDI) helps you assess the stage of development for your company or organization and determines whether your company operates as a domestic, international, multinational, global, or transnational company.
All relevant aspects of your company’s operations are probed including orientation, vision, strategy, R&D focus, new product development policy, communications, structure, marketing strategy, human resource policy, manufacturing / sourcing policy, configuration of assets, and the role of country operating units.
This audit is useful for a manager who wants to asses the stage of development for his or her company and takes steps to propel the organization to the next level.
This audit is available in PDF format for personal use.
Email info@keeganandco.com for corporate purchasing information.
Global Income and Population 2007, the eighth in a series by the Center for Global Business Strategy, is a report of the Gross National Income (GNI) and Population for every country in the world in 2004 and 2005
GNI is the value of all the goods and services produced by a country. This value is reported as a monetary value in U.S. dollars based on the value of the national currency at the foreign exchange rate. Where data is available it is also reported as Purchasing Power, an estimate of value of a national currency in goods and services in the country of currency issue. For the U.S. Dollar, the exchange value and purchasing power are identical. For all other currencies, the exchange value and purchasing power are different. Data sources include the World Bank and Keegan & Company estimates.
The publication contains several reports: a world market summary for 2004, a world market summary for 2000, 2005 alphabetical listing by country, 2004 alphabetical listing by country, country top ten listings of GNI, population and GNI per capita for the years 2005, 2004 and 2000, country top ten listings for surplus/deficit for 2003, GDP growth for Asian Tiger countries for 1990, 2003 and 2004, and GNI per capita and population for oil producing countries for 2004.
This report is available in PDF format for personal use.
Email info@keeganandco.com for corporate purchasing information.
Dr. Keegan's wide range of publications are used in universities and business schools across the globe.