Dr. Seggev Bio
Dr. Eli Seggev has served as a Senior Expert Consultant at Keegan & Company LLC since 2001. He is involved in litigation focused on intellectual property, branding strategy and marketing communication representations. Dr. Seggev has testified in numerous cases and opined on a wide variety of consumer behavior and marketing research issues including branding strategy and management, consumer behavior, marketing and consumer research, likelihood of confusion studies, and trademark and trade dress disputes, among others.
Dr. Seggev is an expert in consumer behavior and the various factors that affect consumer purchasing and spending decision-making. His experiences in academia and business have provided him an excellent foundation for providing counsel in strategic research development and complex litigation.
Additionally, Dr. Seggev is the founder and former CEO of MS&P, a leading marketing research consultancy formed in 1985. During his tenure as CEO, Dr. Seggev focused on developing marketing strategies for Fortune 500 clients through the use of customized surveys and consumer experiments. During this time he led his company in the development of innovative methods for fusing attitudinal and behavioral consumer-derived data and to building cost-effective computer simulations based on consumer behavior for strategy development.
Dr. Seggev has conducted, designed, supervised and reported the results of hundreds of studies. He has trained scores of young researchers and has mentored many more in client organizations. Dr. Seggev has worked with very large companies, e.g., IBM, AT&T, Seagram, Bell Laboratories, Hardee’s, Imperial Tobacco, Subway Sandwich, SunGard Corp., as well as with small firms in a variety of industries.
In addition to his business career as a marketing research professional, for over 25 years Dr. Seggev has served as a full-time member of several graduate business faculties. He has taught marketing strategy, marketing research and entrepreneurship at Pace University and Baruch College of the City University of New York and has been a Visiting Lecturer at Tel-Aviv University. His articles have appeared in the Journal of Marketing, Journal of Advertising Research, and Marketing Management, among others.
Dr. Seggev holds an MBA from the University of Michigan and a Ph.D. in Marketing from Syracuse University. Dr. Seggev’s expertise was honored early in his career as the recipient of the American Marketing Association Dissertation Award.
The science of consumer research is explained in everyday language by Dr. Seggev.